Summer Brights for Bloom & Wild

I’ve entered Bloom & Wild Outside the Box competition. The brief is to design packaging for their floral letter boxes and the theme is Summer Brights.🤞🏻

My idea and moodboard is inspired by a family holiday to Santa Barbara last summer. Each year, the heart and soul of the Santa Barbara community celebrates the “Old Spanish Days Fiesta.” The spirit of community celebrates and brings to life the shared history and culture of the special community of Santa Barbara.

I would like to share the energy and joy my family and I experienced at the Fiesta last summer with the Bloom & Wild community and extend Santa Barbara’s tradition of “Mi Casa Es Su Casa” to all!

Here is my entry... wish me luck :)

#BloomWild #lucindakidney #flowers #watercolourflowers #ditsyflowers #florals #fiesta #OldSpanishDays #SantaBarbara #gouache #handpainted #handdrawn #editorialillustration #packagingdesign